Customade!

Following up on an on-going topic in this forum, the dutch business 3.0-tracker www.trendwatching.com has made a very in depth article on the effect and impact active customer interaction can have with companies, their products and their way of doing business. Aligning these comments with the fascinating Myspacevertising concept by Robert Young in GigaOM this Sunday you get a fascinating outlook on the world of customer-made or participated content. For starters I hope our friends at Ogilvy, WPP and surely some young start-ups are watching and putting extra fuel in the wagon for the next race.
In a separate followup the sister-company www.springwise.com describes the next logical step in the virtual world when American Apparel launched their Second Life store.

Late comment -Bambi Francisco add her thoughts about the virality of online video ads.